In view of the current developments surrounding Covid-19, Deutsche Messe AG, together with the exhibitors of HANNOVER MESSE, has decided to stage the world’s leading industrial trade fair in a purely digital format next April.

“In close consultation with our most important exhibitor committee, we have decided that organizing a physical trade show is not feasible or justifiable under the given conditions,” said Dr. Jochen Köckler, Chairman of the Board of Deutsche Messe AG “We will therefore move the slider for HANNOVER MESSE 2021 from hybrid to purely digital. In order to give everyone involved planning security and to be able to concentrate fully on the digital features, we made this decision today.”

The digital HANNOVER MESSE focused on the digitization of product presentations and software-based business dating. “Virtual visitors will be able to quickly gain an overview of product innovations and use new tools to make direct contact with the companies that are relevant to them,” added Köckler.

A conversation about Malaysia’s digitalisation plans, where the country is at, what to expect and how things will look like was only one of the topics of discussion. It was an excellent session with Malaysia Digital Economy Corporation (MDEC) CEO, Surina Shukri and Industry 4.0 Malaysia President, Rajasekaran Teagarajan on Malaysia’s digital transformation journey, IR4.0 and the S T Rubaneswaran, CEO of Beyond4 on the recent launch of the #MyDIGITAL blueprint.