BEYOND4 is proud to be part of the official launch of Cradle Innovation Advisory, a national initiative designed to accelerate corporate innovation and empower intrapreneurs across Malaysia. The launch represents a significant milestone in strengthening collaboration between corporates, SMEs, and the startup ecosystem to drive sustainable, innovation-led growth.
The event was officiated by YB Dato’ Mohammad Yusof bin Apdal, Deputy Minister of Science, Technology and Innovation, underscoring the Government’s commitment to advancing Malaysia’s innovation agenda through strong public–private sector collaboration. The initiative adopts a private sector-led approach, with Cradle acting as the enabler to support organisations in building structured, outcome-driven innovation capabilities.
Cradle Innovation Advisory focuses on driving technology adoption, strengthening corporate–startup linkages, and providing strategic advisory and support services. By enabling organisations to move beyond ideation and into execution, the initiative helps embed innovation as a core business capability while delivering measurable and long-term impact.
Fully aligned with the Malaysia Startup Ecosystem Roadmap (SUPER) 2021–2030 and the vision of Ekonomi MADANI, Cradle Innovation Advisory reinforces Malaysia’s ambition to emerge as a leading regional innovation hub. The initiative supports the development of sustainable innovation pathways that empower corporates, unlock startup potential, and nurture intrapreneurs as key drivers of transformation.
BEYOND4 commends Cradle for spearheading this important national initiative and extends its appreciation to all strategic partners, stakeholders, and guests who contributed to the success of the launch. Together, we remain committed to strengthening Malaysia’s innovation ecosystem and shaping a future-ready economy through collaboration and execution.