READY TO TAKE YOUR BUSINESS TO
JOHOR-SINGAPORE
SPECIAL ECONOMIC ZONE
(JS-SEZ)?
Organized by


Supported by

TAKE YOUR BUSINESS TO
JOHOR-SINGAPORE
SPECIAL ECONOMIC ZONE
(JS-SEZ)
Designed for Market Access
This Pre-Accelerator Programme aims to empower you with the knowledge, skills, and experiences necessary to thrive in the dynamic world of entrepreneurship and expand into the Southeast-Asia market with the use of technology and digitalisation. This programme is jointly developed and conducted by Temasek Polytechnic and Beyond4, a regional accelerator with strong entrepreneurial ecosystems in Southeast Asia, equipping participants to navigate the nuances of regional business.
Format
Online
Duration
3 Days
Date (Cohort 1)
16, 23, 30 May 2025
Modules
6 Masterclasses
Site Visit (Fully Funded)
1 Day - Physical
Fee
Up to 90% Funded
Programme Overview

Workshops
Interactive masterclasses cover key topics like Business Model Canvas, product development, financial modelling, fundraising, and regional expansion, providing practical skills for the SEA market.

Submission & Assessment
Participants must submit a Final Pitch Deck applying the six modules' learnings to their business, showcasing growth and expansion plans. The assessment evaluates the application of course concepts in the business plan, focusing on strategic, feasible, and customer-focused growth strategies.
Programme Modules
Business Model Canvas (BMC) in the SEA Market
- Step-by-step guidance on utilizing the Business Model Canvas to identify critical success factors specific to the SEA market. Explore factors of tech development and digitalization.
- Identification of key competencies and gaps within each company, tailored to the demands and opportunities of the SEA market.
- Outlining essential steps to establish a structured framework, enabling Companies to scale efficiently and leverage their inherent advantages within the dynamic SEA market environment.
Product Development in the SEA Market
- Discussion on how to build your product or service, cost-effectively. Discuss impact of tech development and digitalization.
- Understanding market validation techniques suitable for the diverse SEA market while avoiding common pitfalls and false positives.
- Pathways towards building your offerings while testing the SEA market to build the right product that will generate the desired traction
Financial Modelling and Company Valuation
- Learn what is a Cap Table, and how to apply to your business model.
- Diving into the importance of financial modelling and how it plays a large role in the success or failure of your company.
- Comparing the various methods for company valuations and discussing the importance of developing a comprehensive plan for the fundraising roadmap towards a successful exit.
- Validate the impact of tech and digitalization use.
Fundraising For Companies
- Understanding the importance of fundraising for companies, exploring various fundraising options, and identifying the appropriate funding sources based on the stage and nature of the companies.
- An in-depth examination of fundraising including its principles, regulations, advantages, and challenges.
- Navigating the legal and regulatory landscape of fundraising
- Developing a strategic approach to fundraising
- Identifying potential risks associated with fundraising
- Analyzing real-world case studies of successful fundraising effort.
Mastering Local Business Connections for Regional Expansion
- Overview of local business ecosystems and key players.
- Effective networking strategies for relationship building.
- Principles of successful negotiation for win-win collaborations.
- Recognition of cultural nuances in corporate relationships.
- Understanding legal frameworks and crafting robust partnership agreements.
- Strategies for seamless operational integration with partners.
- Proactive conflict resolution techniques for sustaining collaborations.
- Toolkit for building and sustaining valuable local partnerships and corporate tie-ups.
Decoding the Malaysian Market for a Pilot Regional Expansion
- Overview of Malaysia’s key economic sectors and market trends for various industries.
- Insights into cultural intelligence, effective communication, and local partnership strategies.
- Regulatory essentials, including licensing, permits, and compliance.
- Technological infrastructure insights for business support.
- Proactive problem-solving strategies to navigate potential challenges in the market.
1-Day Immersion Workshop (Physical)
- A day site visit to JS-SEZ, they were given a detailed overview of the JS-SEZ land and the various opportunities available.
- The tour included visits to key infrastructure, facilities highlight, the logistical advantages and cost benefits of setting up businesses within the SEZ.
- Including programme, meals & transportation worth S$300
Programme Outcome

Business Model Canvas for SEA Market
Ensure that participants gain essential skills and insights to successfully scale their businesses and enter the SEA market.

Product/Service Development
Plan
Guide participants through the process of adapting business strategies and models to the unique dynamics of the SEA region.

Financial Model & Fundraising Strategy
A financial model that supports scalable growth and a clear, actionable fundraising plan to attract investors for expansion.

Final Pitch Deck
A concise pitch deck that integrates the Business Model Canvas, product strategy, financial model, and expansion plan, ready for investor presentations.

Market Expansion
Establish business or market expansion into SEZ and visits to key partners and agencies to build relationships and gain a firsthand understanding of the business environment.
Who Should Join This Programme?

Audience
Aspiring Singaporean entrepreneurs & high-growth firms expanding into SEA across F&B, retail, e-commerce, tech, healthcare, education & professional services.

Company Registration
Individuals interested in setting up or registering a new business during or after the programme.

Market Expansion
Startups, SMEs, and companies looking to establish or scale their business in the SEA region.

Programme Commitment
Participants able to commit 21 hours to the programme.
Frequently Asked Questions
1. What is the purpose of this masterclass?
This program is designed to equip SMEs and startup founders with essential knowledge, skills, and experiences to expand their businesses into the Southeast Asian market using technology and digital transformation.
2. Who is this programme for?
The program is ideal for aspiring entrepreneurs, high-growth companies, startups, and SMEs looking to expand their businesses into the SEA region, particularly in sectors like F&B, retail, e-commerce, tech, healthcare, education, and professional services.
3. What will participants gain from this programme?
Participants will receive hands-on learning, mentorship from industry experts, networking opportunities, and practical tools to develop business models, financial strategies, fundraising plans, and regional expansion strategies.
4. How is the programme structured?
The masterclass consists of a 3-day online program with interactive workshops, case studies, and hands-on exercises covering topics like Business Model Canvas, product development, financial modeling, fundraising, and regional expansion. Participants will also submit a final pitch deck demonstrating their learning and business growth plans.
5. What is the cost of the programme?
The program is highly subsidized, with up to 90% of the fees covered* by SkillsFuture Singapore. Additionally, the immersion workshop, including the site visit, is fully funded* by BEYOND4 and its partners, making it a valuable and accessible opportunity for participants.
*Terms & Conditions Apply
6. How can I enroll in the programme?
To enroll, simply click the registration button or link provided and complete the registration form. After submission, you will receive an email with further instructions. Click the link in the email to access the enrollment portal, where you can complete the application and proceed with payment.
7. Can I talk to someone about the programme?
If your questions still haven’t been answered, please reach out to Maizatul at +60172332676 or email to maizatul@beyond4.tech